CSS Support & Email Clients
Date:
July 7, 2009
Display Date:
JUL
7
Summery:
Prior to 6 months ago, I had a development team that worked through all the trials and tribulations that come with cross email client compatibility issues, A special thanks to those unsung heroes of the code. As XHTML Strict and CSS have finally become standard throughout the digital world, and depreciated tags are being phased out through attrition, at least by most savvy and informed web designers and developers, email clients and there software generating counterparts have taken no steps to develop in standardization for email client support as it pertains to HTML email.
Prior to 6 months ago, I had a development team that worked through all the trials and tribulations that come with cross email client compatibility issues, A special thanks to those unsung heroes of the code. As XHTML Strict and CSS have finally become standard throughout the digital world, and depreciated tags are being phased out through attrition, at least by most savvy and informed web designers and developers, email clients and there software generating counterparts have taken no steps to develop in standardization for email client support as it pertains to HTML email.
This won't suppress many of us as the makers of the world's most popular email client (Microsoft) are the same creators that brought the world the unreliable Internet Explorer 6 and 7 browsers, and people wonder why I'm a Mac guy… In an ever changing digital landscape these are the brilliant folks that decided to include less CSS support in Outlook 2007 than in 2003. Two steps forward three steps back.At approximately the same time that Outlook was regressing Yahoo was increasing it's CSS support. With just these two simple examples, you can see what an arduous task cross client email compatibility is for my developer friends, and now myself.
Over the past year support has increased in all but a few email clients, with small work arounds required for a fix here and there. Below is a snap shot of the 10 most popular email clients from those nice boys and girls at Campaign Monitor.
Microsoft products clearly own the top share, but compatibility issues between each of their products alone, makes coding email about as much fun as retouching an account executive's head shot for the third time, because they "want to look a little younger." To aid those weary eyed caffeine ingesting heroes that trudge through this shmutz, I have uploaded a PDF containing a break down of CSS support from the top 24 Desktop, Web, and Mobile email clients, that once again is from those precious gems at Campaign Monitor. Download it here.
Cheers, and here is to hoping that someday W3C will add email to its lengthy list of stuff to do.
About the Author
Kyle Nolan is an Art Director with a passion for photography and a few other things... please note that he is not a copywriter, and though he has managed to scribe a handful of good lines in his short career in advertising, he’s no copy ninja. If you’re seeking a blog with an eloquent prose, immaculate grammar, and the skills of a great orator, please fasten your safety belt and move about the internet, or check with the all knowing oracle, you know The Google.
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