Channeling a little Ogilvy
Date:
January 17, 2010
Display Date:
JAN
18
Summery:
Over the holiday season I choose to brush up on my Ogilvy. Reading “Ogilvy on Advertising”,”The King of Madison Avenue” and “Confessions of an Advertising Man”…again. For whatever reason, Ogilvy's prose and insights always seem to rekindle my passion for advertising. Below are a few of my favorite Ogilvy-isms.
Over the holiday season I choose to brush up on my Ogilvy. Reading “Ogilvy on Advertising”,”The King of Madison Avenue” and “Confessions of an Advertising Man”…again. For whatever reason, Ogilvy's prose and insights always seem to rekindle my passion for advertising. Below are a few of my favorite Ogilvy-isms.
"Don't bunt. Aim out of the ball park. Aim for the company of immortals."
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs."
"Nobody has ever built a brand by imitating somebody else's advertising."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
"Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine."
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
"The best ideas come as jokes. Make your thinking as funny as possible."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
"In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
"Managing an advertising agency isn't all beer and skittles."
About the Author
Kyle Nolan is an Art Director with a passion for photography and a few other things... please note that he is not a copywriter, and though he has managed to scribe a handful of good lines in his short career in advertising, he’s no copy ninja. If you’re seeking a blog with an eloquent prose, immaculate grammar, and the skills of a great orator, please fasten your safety belt and move about the internet, or check with the all knowing oracle, you know The Google.
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